Above, top to bottom: Peter Murray’s poster adapted packaging used for generic milk cartons. Michelle Viau created a color-coding system for an event calendar based on the dual-ring lids of Ciao Bella gelato.

Go to the supermarket and take extensive visual notes on the typography you find there. Purchase any items you might require for further visual research. Sketch, sketch more, and then use your findings to design a poster for an upcoming event at the New School drawn from the University’s public event listings. The poster should list dates, times, prices, and all relevant event information. It should be sized A2 and posted somewhere on campus before class begins next week. Document your poster’s release.

This assignment is from the class Typographic Research. It was inspired by a similar assignment from Paul Elliman involving this scene from Jean Luc Godard’s Tout va bien. For more, check out this poster by Manuel Miranda.