Michael Bierut’s essay on his journey as a designer in the midst of the analog-digital shift in NYT this weekend is just like the man himself: charming, insightful, and honest. Not only is he a gifted designer, but, as everyone knows by now, he is one of design’s finest ambassadors to the public. His piece is full of poetic transitions like this one:

One day, some carpenters came into our open-plan studio and started framing up some walls. Behind those walls we were about to start a top-secret project for a top-secret client. The client was I.B.M. and the project was the packaging for the introduction of its line of new personal computers. All of us assumed that these machines were just fancy hybrids of typewriters and calculators. We did all the artwork with rubber cement, colored paper and paint. We had no idea, but we were looking at the beginning of the end, and the end came quickly.

If you haven’t taken a moment to read this piece yet, you should.