“When we received the assignment, we immediately read both of Senator Obama’s books. We were struck by the ideas of hope, change and a new perspective on red and blue (not red and blue states, but one country). There was also a strong sense, from the start, that his campaign represented something entirely new in American politics — ‘a new day,’ — so to speak.” Steven Heller interviews Sol Sender about the development of the O monogram. Interestingly, the interview implies that Sender LLC never met directly with Obama during or after the mark’s development.