One of the many interesting ways to use Flickr that’s sprung up lately has been people sharing certain rarish books from their design libraries with the wider world. I find this enormously valuable, not to mention fun. Four of the best and most dedicated to posting their books are AisleOne, Alphanumeric, Insect54, and Outofprint. Recently, AisleOne put up a book I’d been looking to add to my library since my days at Winterhouse, the seemingly hard-to-find 1967 edition of Hans Neuberg’s “Publicity and Graphic Design in the Chemical Industry.” The work it depcits, especially packaging and publicity for Geigy (now part of Novartis), is a classic example of Swiss Modernism in practice.
Lined & Unlined
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