Divide into pairs and interview each other for an hour or so. Get to know each others’ likes, tastes, favorite words, colors, fashions, etc. Take good notes, you will use this information for the next four weeks.
Week 1: Use the information you’ve gathered in this week’s class to develop a logo for the classmate that you’ve interviewed. Come to class next week prepared to show fifty logo ideas in an organized fashion. From that batch, nominate 3-5 logos to continue developing. We will critique these.
Week 2: Based on the critique and further development, show how the logos you selected the previous week have progressed. Choose one logo in this group to render in final form. During this finalization process, read pp.69–177 of Paul Rand’s Design, Form, and Chaos to understand what a logo presentation book is, and how to tell the “story” of your logo’s development by thoughtfully introducing and rationalizing its form. Begin gathering materials (writing, illustration, research) for this presentation book.
Week 3: Present a finalized logo and an initial sketch/comp for your presentation book. We will critique both items in tandem.
Week 4: Refine the logo and book as necessary. Final critique.
This assignment is from the class Letters, Symbols, and Composition.
