Posts tagged "essays"
  1. Thoughts on Authorship in Design

    per se sign

    I was recently asked by Lauren Mackler, a former student of mine at RISD, to be part of a project she’s working on that will collect thoughts on the question of authorship in design from a range of people working in the field. While it’s an abstract and difficult subject to approach, I noticed that my writing has only dealt with this issue in a glancing way, and this seemed like a good time to get a few more concrete thoughts on the table. What follows really just lays out the issues as I see them in the broadest possible sense. It’s kind of a “brain dump.” There are, I’m sure, projects more nuanced and interstitial than those my analysis allows for, and I think that’s all for the good. Designers can and should challenge how their work is considered by the public and authorship is part of that. But as they initiate these challenges, they will inevitably encounter at least a few of the issues I outline below, and, in those cases, I hope that sharing these thoughts will be of some help. —RG

    Authorship in design is a sticky question, and always has been. There are a few considerations: collaboration, control, voice, and limits. The questions that follow from these considerations are simple enough. If—like architects or filmmakers, but unlike bookwriters or oil painters—we collaborate on our projects with a huge array of people, including paying clients, regulatory and legal institutions, fellow design staff and subcontractors, printers and fabricators, merchants and mailing houses, are we even able to “author” a work? To aid us in this discussion on collaboration’s impact on authorship, some designers (in particular Michael Rock) have pointed out Andrew Sarris’s auteur model, developed for the analysis of filmmaking.

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    Notes 3  
  2. Identities, Symbols and the Olympics

    Olympic Rings

    London 2012

    Recent critiques of Olympic Games imagery have understated the difference between identity and symbol.

    A game’s identity embodies a specific place and time, while its symbols are placeless and timeless. London 2012’s jagged neon constitutes those games’ identity, while the International Olympic Committee’s five rings are the institution’s enduring symbol of global unity. The IOC insists on this distinction, laying claim to its symbols explicitly, which triggered the recent rethink of Chicago’s Olympic bid.

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  3. Yellow Fever

    NYC Taxi

    The new NYC TAXI logo is ugly and unsuccessful. Before I get to why, however, we should all be grateful that none of its many contributors—Smart Design, the Taxi & Limousine Commission, or NYC & Company and their designers at Wolff Olins—considered changing the taxi’s signature yellow color. The reason why cuts to the heart of what actually constitutes a taxi’s “idenitity” and what doesn’t. An identity is something we use to identify something out in the world. McDonalds’ golden arches help us to identify the fast food chain from the highway. The fact that it’s a McDonalds of Greater Cincinnati isn’t really part of its identity. We probably know we’re in Cincinnati and all we care about is getting something to eat.

    The idea of a logo for NYC TAXI fails along the same lines. It’s an NYC TAXI because it’s yellow and we hail it in New York. It’s not an NYC TAXI because it says NYC TAXI on it, no matter what form those letters might take. Many designers, if faced with this brief, would question the need for this particular logo in the first place. The logo probably matters more to the Taxi & Limousine Commission as a sign of driver complaince than it does to people hailing a cab. It’s secondary to the customer’s experinence, so its placement, size, and form should indicate as much.

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  4. The Pear Tree

    Pear Tree

    This trip to the Cloisters with my girlfriend Susan was my third trip. I have now been there a total of five times, but we have only gone together once. Most of our visit that day was comparable to my other visits. Here again was the studied precision of the religious icons and illuminated manuscripts. Here again I felt the serenity of the abbeys and the reconstituted chapels. Like anything brought brick-for-brick across the ocean, the Cloisters retains the feeling of being somewhere else. It is equal parts unnatural and magical, a place grafted onto its surroundings but somehow still living, even blossoming, as a result.

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  5. Collected Words

    Collected Words Cover Small

    Above: Richard Hamilton, Collected Words. Thames & Hudson, 1983. Cover design by Richard Hamilton.

    View larger

    Ames Room
    Occupants of an Ames Room appear to those viewing it from a peephole at a fixed point to be greatly distorted in size. Someone may appear the size of a giant one moment, and, crossing the room, seem no larger than a baby the next. In fact, it is the room that is distorted, not its occupants. Created in 1946 by American opthamologist Adelbert Ames, Jr., almost none of the walls or floors of an Ames Room are at right angles, even though the room appears to be a perfect cube. Floor and ceiling slope; one back corner is much farther away than the other. The room plays on our predisposition to judge size comparatively and gauge space according to fixed laws of perspective defined during the Renaissance by Alberti and others.

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  6. The Fonts of Summer

    American Apparel product page

    Above: American Apparel product page featuring ITC Grouch, 2007.

    Some things are made for summer. The summer hit, for example. Recently, I’m thinking of “Crazy,” by Gnarls Barkley, “Hey Ya” by Outkast, or, this summer, Rhianna’s “Umbrella” (which you might want to stand under whether it’s raining or not). Summer brings us beach reads and popcorn flicks, and, of course, summer food—light, cool, and refreshing. Designwise, we’ve definitely got summer clothes and summer places: wear your flip-flops out on the deck or your seersucker and khakis out to your country house.

    So: why not summer fonts? I can’t think of a good reason why not. Like all things summer, a summer font need only follow a few simple rules. Be catchy. Be simple. Be happy. And be gone soon enough to belong to a single summer only.

    Everyone’s heard of the Summer of Love. But I predict that this summer—in nerdy font circles at least—will be the Summer of Grouch. ITC Grouch, that is.

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    Notes 2  
  7. Form-giving

    New Yorker card

    1. BASKET
    The Gift came, as gifts often do, without my asking for it. Its cover flashed up on my computer screen by way of an Amazon.com server that drew upon a collective memory of what customers like me had already purchased when I logged in one afternoon looking for a particular book on Shaker design. The cover, probably designed in part by The Gift’s author, Lewis Hyde, caught my eye because it featured a drawing that Hyde, who is an English professor at Kenyon College, credits inside as “Basket of Apples.” The drawing, however, is more properly credited as “A Little Basket Full of Beautiful Apples” and was made 150 years ago by a self-taught Shaker woman named Hannah Cohoon, who would have called it a “gift drawing.” I had first seen it several days before, in an article from The New Yorker by Adam Gopnik on the Shakers titled “Shining Tree of Life,” where he describes both the drawing and the circumstances of its making:

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    Notes 10  
  8. In Living Color

    Closky's Adicolor

    Above: Claude Closky’s design for Adidas’s new “Adicolor” line.

    The D.I.Y. movement has gathered steam and gone mainstream. In recent months, companies as different as Hewlitt Packard and L.L. Bean have encouraged their customers to customize, and nowhere has this trend been more prevalent than in the all-important sneaker market. Nike’s “iD,” launched online and through brick-and-mortar, was followed by a similar effort from Vans, who tossed in a few models by celebrity fashion designers for those with artist’s block. Converse soon followed suit, asking sneaker fashionistas to “unleash their inner control freak” on their classic Chuck Taylors, and now Adidas has joined the mix with their “Adicolor” line.

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  9. On Arranging Books by Color

    color.books.01.jpg

    Left: Conway Library, London. Right: Witt Library, London. Photographs by Candida Höfer, 2003–5 (via The Nonist).

    When it comes to the organization of knowledge, a lot is revealed by the system of organization that’s used. For most serious academic libraries in America, the organizational system of choice was invented in 1874 by Melville Louis Kossuth Dewey (or Melvil Dui, as he liked to spell it), who was an assistant librarian at Amherst College when his eponymous system was devised.

    The Dewey Decimal Classification system (or DDC) is definitely widespread, however there are some notable exceptions. The Library of Congress, for example, has its own system, known as LCC. And The New York Public Library has not one, but two, arcane systems: One is the Billings Classification, a broad subject classification created in the 1890’s and recently retired in favor of LCC; the other is a fixed-order scheme arranged by the size of books.

    So that’s how the pros do it. But what about the rest of us?

    Before I consider that question, let’s get back to Dewey for a second. A trailblazer in many ways, Dewey was the founder and editor of Library Journal, a cofounder of the American Library Association, and an outspoken advocate of spelling reform, a 19th-century movement which suggested changing odd-looking British words like “catalogue” to more familiar-looking American ones like “catalog.”

    One of the words that would have caught Dewey’s eye was “colour” — or, more patriotically spelled, “color” — and on this subject Dewey’s opinions were perhaps a bit unorthodox. Later in his life, Dewey sponsored several pamphlets about Ro, a language created by Rev. Edward Powell Foster in which words are constructed using a categorical system similar to Dewey’s own system for books. In Ro, words starting with “bofo-” are color words, as in “bofoc” for red (c=crimson?), and “bofof” for yellow (f=who knows?). Doesn’t exactly roll off the tongue, does it? Replace the color words of this lovely final line from Robert Haas’s poem “The Problem of Describing Color,”

    Red, I said. Sudden, red.

    with the Ro equivalents,

    Bofoc, I said. Sudden, bofoc.

    The poetic effect is not really the same. It’s a bit like saying the hexadecimal color equivalent of medium goldenrod — “EAEAAE” — out loud. Like a computer language, Ro is not a language of nuance, it is a language of hard, driving logic. Such a regimented worldview may have also shaded one of Dewey’s other unorthodox color opinions: he was rumored to be an extreme racist and advocate of racial segregation.

    Questionable personal beliefs aside, I have never found the Dewey Decimal Classification system to be an accurate reflection of how books are organized in my own mind — or anybody else’s for that matter. Certainly I understand the DDC’s advantages when it comes to large-scale collections, but if how we choose to organize our personal effects says something about who we are, then an arbitrary numeric system says very little about me. My library is, to borrow from Georges Perec, “a sum of books constituted by a non-professional reader for his own pleasure and daily use.” Perec’s definition comes from a wonderful essay of his titled “Brief Notes on the Art and Manner of Arranging One’s Books” and includes such other quoteables as “The problem of the library is shown to be twofold: a problem of space first of all, then a problem of order.” I am well aware of both.

    Perec lists several possible ordering schemes in his essay, and in practice I have used a number of these, sometimes alone and sometimes in combination with one another. Randomness (or chance) has dominated certain shelves of mine for a while. Loose categories governed by architectural constraints was a working method of mine, too, with a large wall grouping my novels and a side table sheltering the smattering of books I have on the dramatic arts. Sometimes the size of the books themselves is the governing agent: I have ganged up a set of cheap paperbacks on a squat shelf because they fit there splendidly. A book’s value can govern my placement of it, for example, I keep my expensive books away from the sun. In other cases, time is the reason for a book’s placement, with older books piling up in a dark corner of my studio while newer books are proudly displayed on my coffee table. “None of these classifications systems is satisfactory by itself,” warns Perec, and he is right. But one idea from his list, “ordering by color,” seems to be gathering a small following of late, particularly among the visually-inclined.

    Recently, I stopped by a design studio in my building called Thumb to see my friend Luke Bulman. He’d just reorganized his books by color, and I asked him why he did it. A few reasons resonated with me, and helped to illuminate his logic.

    chroma-02.jpg

    Above: Luke Bulman’s studio.

    For one, books he’s purchased or received as gifts are books he knows and often loves, and the color of these books is a major part of the experience of interacting with them. He’s not the only one. When I glance at my own bookshelf, I immediately react to the black spine and stacked caps of Tibor, the metallic silver heft of a monograph on Frank O. Gehry, the austere white backdrop of Sol LeWitt, and the optical orange punch of the 15th edition of The Chicago Manual of Style.

    Another of Luke’s reasons is this: organizing his books by color allows him to discover new and unexpected relationships between books he knows well already. When two unrelated books are forced to occupy the same shelf simply because of their spine color, the shelver is asked to think about whether they have ideas to share between them. Perhaps the designers of these chromatically-related books saw something in the books’ content that even their authors did not. Maybe their ideals share a common hue.

    The orange of my Chicago Manual of Style (which in my own theoretical color-coded library would be shelved next to Alberto Manguel’s A History of Reading) seems to support this romantic notion about the color of ideas, which has been explored more fully by Dmitri Siegel in his short piece for Dot Dot Dot 8 entitled, “Why Are All These Books Orange?” Siegel shows four books at the start of the piece: An Introduction to the Principles of Transformational Syntax, Metacritique: The Philosophical Argument of Jürgen Habermas, Adorno and Horkheimer’s irresistible “Dialectic of Enlightenment”, and, last but not least, The Meaning of Contemporary Realism. None of these, despite their common sunny color, are exactly what you’d think of as beach reading. In thinking over the titular question, Siegel decides that “I search out these books because their relentless orangeness speaks to the relationship between theory and visual practice. Just as the designer enforces a uniform surface to market this genre, the content of the genre — theory itself — is used by savvy designers to add a marketable mystique to their work.”

    This “marketable mystique” may also be a part of Luke’s final reason for organizing his books by color: pleasure. Our bookshelves often take up a good deal of space in the places we live and work, and organizing them by color transforms them from a banal backdrop into a poppy, rainbow-colored focal point. Books organized by color are cool to look at. Just ask designer Mark Owens, who transformed a photograph of color-coded binders in at a European office supply store into a 15-second bumper for the MTV show “Video Clash.”

    Video-Clash.jpg

    Above: “Video Clash” by Mark Owens. © MTV Networks, 2003.

    Or artist Chris Cobb, who (along with 20 volunteers) recently reshelved the 20,000 books at San Francisco’s Adobe Bookshop according to the color wheel.

    adobe-blue.jpg

    adobe-green-blue.jpg

    Above: “There Is Nothing Wrong In This Whole Wide World” by Chris Cobb, in Adobe Books, 2004. (Photographs via Tomas Apodaca.)

    Even the The New York Times Magazine’s style section recently featured the home of art collector Andy Stillpass, which houses a number of site-specific works by leading contemporary artists in a wide variety of media, including Stillpass’s own books, which were rearranged first by Dominique Gonzalez-Foerster to form “The Blue Vein” in 1993 and then further juggled by Rirkrit Tiravanija to form “The Red Threat” several years later.

    16style.slide3.jpg

    Above: Photograph by Jason Schmidt for The New York Times, 2006.

    “The Red Threat” indeed. Ours is a color-coded age, and the prime example is the Department of Homeland Security’s Advisory System, where the highest rating on the scale, “SEVERE,” is colored red. The more you look, the more you see an enthusiasm for color-coding in every corner of our culture. A cursory glance at Flickr does well at articulating the range. Users there are sharing photos of color-coding systems they’ve observed on everything from condiments to bike racks, from dress shoes to trash cans. In addition to books, I know a number of people who’ve organized their records by color, and this makes lots of sense too. The many moods of music seem well-suited to color-coding, as does the indescribably abstract quality of the artform itself.

    So, will Pantone’s numbers replace Dewey’s decimals anytime soon? Probably not. But don’t let that discourage you. To rearrange your books is to see them afresh and to investigate yourself in the process. Even if you make a terrible mess, Perec reminds us that “Disorder in a library is not serious in itself; it ranks with ‘Which drawer did I put my socks in?’” and your sock drawer is probably color-coded already.

    This article first appeared on 27 August 2006 at Design Observer. © 2006 Rob Giampietro.

    Update: I was thrilled at the response this piece got from the readers at Design Observer, and their sharp minds were quick to point out few oversights on my part and additional points of interest. Ann noted that “the cataloging system most widely used by research and university libraries […] is, indeed the Library of Congress system. DDS is mostly used in public libraries, not academic libraries.” Very correct. Prem spoke of the contributions of Willy Fleckhaus, who, when he “designed the paperback line for German publisher Suhrkamp in 1963, set up a color coding system for every title based on subject.” Parts of Fleckhaus’s project are visible here (spines visible) and here (covers visible). —RG.

     
  10. No Goal

    Old & New NHL Logos

    From left to right, above: NHL, then and now.

    Last July, after millions of disappointed fans had endured a yearlong strike and a lost season of their favorite game, the NHL turned the lights back on in rinks across North America, and players hit the ice once more. The NHL was not the organization it had been a year earlier, but after being slammed against the proverbial boards it attempted to a brave face on the situation with—what else?—a new logo. The new logo is essentially the same as the old logo, except instead of orange and black it’s silver and black, instead of flat it’s 3D, and instead of sloping downward from left to right it slopes upward. “New,” indeed.

    The Doctors may not know much about hockey, but one of the first rules in branding is that if something needs to change, it needs to change in a significant and noticeable way. The NHL was a company had spent the past year without offering the product that its customers expected, and it had done so because it didn’t want to pay its employees enough to keep them from walking off the job. If there was any question what fans were thinking, let the Doctors settle it now: things sucked for the League and visible change was necessary.

    But change visibly they didn’t. By casting a slightly revised version of their old logo as “new,” the NHL cast itself as an organization that was not only unchanged but also somewhat self-deluded. They hadn’t changed, but they seemed to think they had. What had changed was comically insignificant. The change of color scheme, for example, like the change to 3D, was meant to associate the NHL logo with its primary icon of competition, the Stanley Cup. But the two forms look nothing like one another, and the Stanley Cup itself has been “logofied” on many occasions for all kinds of NHL merchandise, including, most recently, the “My Stanley Cup” campaign, launched this April, which features a player’s silhouette hoisting a Stanley Cup high above his head. While the whole thing is encircled by a regrettably unhip swoosh, the “My Stanley Cup” icon is otherwise effective: it shows a player (which the NHL has been accused of neglecting), with a trophy (which the NHL’s unfortunate lost season had failed to produce). With it, the NHL stands for its players and competitions, which is what it should stand for. Not the most groundbreaking logo we’ve ever seen, sure, but a step in the right direction.

    In the case of the not-new new NHL logo, though, the visual allusion to the Stanley Cup is unsuccessful. To say that making something silver and 3D will help fans to associate a shield with a cup is not only counterintuitive, but it also sounds a lot like lip-service. If the NHL had chosen gold as its faux logo metal of choice, the Doctors are pretty sure that no one would have objected that it clashed with the Cup. Fans got it: the NHL wanted to show some bling.

    This desire to swagger through some rather adverse circumstances was also the key motivator behind the NHL logo’s other—ahem—”significant” change, from downward- to upward-sloping initials. While the Doctors don’t expect sports organizations to be bastions of artistic subtlety, the reason for this clunker is so obvious that it hits you right in the face mask. But the NHL’s press release points it out anyway, noting that the new logo “uses upward-reading letters to project a vibrant, optimistic image.” While the up/good, down/bad equation is simplistic enough for a 4th Grader to understand, it’s regrettable here, both for its one-liner lack of depth and for its probable lack of recognition. Since the new logo is so much like the old, most fans will think nothing has changed, reading up but remembering down, swapping good for bad, or, at least, more of the same. This is not to insult fans: the failure is the NHL’s. In the same way that we stop listening to stories that have no point, we stop seeing new logos that aren’t new logos. Diagnosis? In the words of the hockey blogger Razor with an Edge, “That’s It? Maybe I’m at fault for expecting something a little more radical.” The Doctors agree.

    This article was written for BusinessWeek.com but never published. © 2006 Rob Giampietro and Kevin Smith.

     
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